women in business
On 21 May 2017 Melissa (Penylan Pantry), Sam and Shauna (Hangfire), Bettina (Brød-The Danish Bakery), Goldie (Samosaco), Ericka Duffy (cocktail and taste expert), Ashli (Spillers Records) and I worked together to deliver a unique night of food, drink and music. What united us, apart from our extremely worthy cause to raise money for Action Against Hunger, is our passion about women leading the way in food business and good, ethical, tasty food. We delivered this event under the banner of Meal Squared, a format that delivers collaborative events and which Melissa set up last year to strengthen Cardiff’s growing independent business community.
The inspiration for Cooking From the Heartland came from the ‘Severn Sisters’ Bristol dinner organised by Romy Gill MBE and Kim Somauroo in autumn 2016. It involved women from different food cultures to create a female feast. ‘We were so inspired by our experience [of attending the event] that we decided to have our own version in Wales. Our feast, ‘Cooking from our heartland’ is inspired by the international drinks, food and music makers we know and love’, say Sam and Shauna. For me and the other women who were approached to participate in this evening there was no doubt that this was going to be our kind of fun.
This is the story of our coming together. It tells you why we chose Action Against Hunger, what ‘Cooking from the Heartland’ means to us and why we think it is so important that women work together…
I would particularly like to thank Oliveology, Blaencamel Farm, Cig Lodor Meat, All Greek Delicatessen, CocoCaravanCocoCaravan for donating ingredients for the mezze platter and dessert I prepared for the event. A massive thanks to all the other women who volunteered and worked hard on the night . And to Kas of Waterloo Tea who gave us access to his amazing restaurant/coffee house in Wyndham Arcade to run the event.
We chose Action Against Hunger because …
‘165 million people suffer from childhood malnutrition. If they joined hands, they could form a complete circle around the earth. I think this says it all.’ (Mel, Penylan Pantry)
‘When we started Hang Fire, we sofa surfed for the first year, ploughing every penny from the last pop-up back into next. Now that we have a roof over our heads, we think if you have two quid, you have a quid to share. It’s important to always give a something back. Action Against Hunger does amazing work all year round, both at home and further afield. It is our chosen partner charity this year. With everything happening in the world right now, we need to keep looking out for each other and help those who aren’t as fortunate as us.’ (Sam & Shauna, Hangfire)
‘We’re told that we’re living in exciting times of such progress and achievements in the sphere of technological development and medical advancements, yet so many children are going hungry and die of malnutrition. That isn’t right. Thank goodness for Action Against Hunger for making it their business to help those who are less fortunate.’ (Ashli, Spillers Records)
‘Nobody is immune to misfortune. People’s lives change overnight through war, unemployment, illness. People go hungry in Wales. Refugees walk thousands of miles to safety, water and food. In Greece people like us bin-dive to find food. Recently, at food community project in Uganda I often drove past international relief lorries transporting food to South Sudan and Yemen on a massive scale. I support Action Against Hunger with all my heart’. (Lia, Lia’s Kitchen)
Cooking from our heartland means ….
‘Seasonal, free thinking, creative cooking inspires me. I love nutritious, wholesome ingredients, that are good for your health, soul and mind. My heartland is wherever I happen to fall. I like to cook with local produce from the surrounding area. I feel strongly that the best way to know a new place, is to get stuck into the local food culture.’ (Mel, Penylan Pantry)
‘We are Celts and experts in the art of slow cooking and smoking. Cooking from our heartland brings those two things together to create our own version of Southern Wales style BBQ using great local produce. We take the best that the UK has to offer and couple it with the cooking techniques we learned in the States all to a soundtrack by Dolly Parton!’ (Sam & Shauna, Hangfire)
‘Baking is an important connection to my birthland. Moving to Wales in 1998, I quickly felt at home but always missed Danish bread. The rubbish Danish Pastries in the UK meant I had to set the record straight. My heartland is with my grandfather (FarFar) who was a baker in central København. My mother, grandmother and I baked to his tales of making bread (brød), pastries and cake. I’ve kept going and now I can do the same for you through Brød.’ (Bettina, Brød)
‘We live in an age where access to “stuff” in unlimited. Every thing’s a commodity. You can hear music from a culture a million miles removed from your own. You have access to ingredients from lands far and wide. Anything goes. This creates an exciting palette for a music fan or food lover. But if something is made with passion, with heart and soul oozing out of it, it hits you in the solar plexus and resonates. That sort of passion is the difference between wholesale, mass produced for the highest margin return and the real deal. I think that the unifying thing about the team bringing this event together is that we are only interested in the real deal. It’s all about passion.’ (Ashli, Spillers Records)
‘The Heartland theme meant exploring my connection to Wales which for me revolves around art and literature. My cocktails are inspired by the Davies sisters who contributed much to the artwork and culture that enthrals me about Wales. They bought whole galleries of artwork (Monets, Manets, Rodins). They established Gregynog Hall as a centre of excellence for the arts, crafts and music. Most importantly, the Davies Sisters took in Belgian refugees including the sculptor George Minne, and the painters Valerius de Saedeleer and Gustave van de Woestyne. All three artists were to spend the rest of World War I largely dependent on the Davies family for support. You can visit the Davies Galleries at National Museum of Wales, Cardiff.’ (Ericka Duffy, Cocktail and taste expert)
‘Cooking from the heartland brings you the taste of my Greece whilst mixing it with world food influences, and good Welsh/UK produce I discovered in the past twenty years living away from the birth land. My platter is about ingredients from some of the businesses involved in the collaboration, whilst I introduce you to some of my favourite Greek and Welsh, UK- based businesses. And every dish reminds me of someone I love. My Yaya (Grandma) for the boozy tzatziki, my Mana (Mom) for the meatballs and my Aderfo (brother) for the fava dip.’ (Lia, Lia’s Kitchen)
Women should work together …
‘Women make up 43% of the agricultural labor force in developing countries, and account for about two-thirds of the world’s 600 million livestock keepers. Still to this day millions of women and girls around the world are discriminated against simply because they are born female. Events like International women’s day send a message of unity, solidarity and compassion. I hope MealSq Menywod sends out the same message on a smaller scale. Gender discrimination should not be accepted in this day and age.’ (Mel, Penylan Pantry)
‘We have always championed the idea of bridging the gender gap in any industry, and the hospitality industry is no different. We’re surrounded by talented, courageous women who are a daily inspiration to us. It’s a great privilege to come together and produce an event that is not only authentic but heartfelt from some incredible women truly passionate about what they do.’ (Sam & Shauna, Hangfire)
‘In the words of Poly Styrene “Some people think little girls should be seen and not heard. But I think “oh bondage, up yours!”. Being a go-getting female with a lot of knowledge in your field, you often have to play down your expertise and shrink below your ambitions. With politics at the forefront of many people’s minds at the moment, it’s important to remember that not so long ago women were denied the basic human right to have our say. But let’s not forget we are the lucky ones. Many women worldwide still do not have the right to exercise their own choice. In the face of regressive steps the world has taken lately we must continue to fight for our rights and demand equality.’ (Ashli, Spillers Records)
‘I like working with inspirational people, both men and women. But I think this is an event that shows how we women can support each other in business.’ (Bettina, Brød)
‘This meal presents females who work in flavour and taste – each of us in traditionally male-dominated fields. Between our different skillsets, point-of-view, and aesthetics there is a collaboration occurring – from baking, Greek cuisine, smoking, cheese pairing, cocktail mixing, and the music selection by the World’s Oldest Record shop.’ (Ericka Duffy, Cocktail and taste expert)
‘I have had fun and struggles being a female immigrant claiming my place in Britain! As a Greek girl, I was often stereotyped to suit the service industry just fine but some people were shocked I was also a law graduate, a young lecturer or that I chose to start my own food venture. I have had many lives. I refuse to be pigeonholed. And women should fight together against prejudice. Antagonism is not a female trait so it’s time to resist being turned into alpha-males. Our global village relies on running it together. There is space for everyone. Don’t let anyone tell you otherwise.’ (Lia, Lia’s Kitchen)